editorial design & photography
Gold's Gym International, Inc. is an American chain of international co-ed fitness centers (commonly referred to as "gyms") originally started in California by Joe Gold. Each gym features a wide array of exercise equipment, group exercise classes and personal trainers to assist clients. Its headquarters are in Dallas, Texas.
Project Brief: To shoot and produce a small catalog based on the new Heritage 65 fitness range
As lead photographer for the shoot I was tasked to shoot a new range of fitness equipment called the Heritage 65 range. This was shot with the heritage "old skool" theme in mind replicating the style of equipment. The shoot was on location at an old train station. Finally a small catalog was produced to showcase the range of equipment, beaten leather backgrounds, layered with the old style photography gave the complete brochure its characteristic look.
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