As lead creative for the project, new photoshoots and design for the catalog had to be created. A selection of models were chosen with shoots conducted inside and outside. Outside shots were captured to make the link between outside cycling and indoor cycling, this was captured throughout the brochure with products being linked always to an outdoor discipline. Three main sections were designed for the catalog, Bikes, Virtual and Community to resemble these 3 main categories that get shown on the Indoorcycling Group's website. The main catalog was translated into ten different languages and distributed globally.