Indoor Cycling Group (ICG®) are the world’s largest corporation specializing in the design, manufacturer and programming of Indoor Cycling equipment, with more than 250 dedicated staff in Europe, North America and Asia.
Project Brief: To coincide with the launch of their brand new indoor cycle the IC7, I was tasked to design the user interface and experience for a digital training app that would work with the bike.
The ICG Training App was designed solely around 2 key features: 1. Connectivity with the bike and 2. Providing the users with workouts. The app works as a personal trainer for wherever you are and includes 16 pre-designed workouts inspired by a team of master indoor cycling trainers. The workouts were designed around the core key feature of the IC7 Indoor Cycle "Coach By Color®" an innovative training system based on power intensity associated with color - whereby White = Low and Red = High.
The "Coach By Color®" wheel was designed with 5 colors - white, blue, green, yellow and red. The idea being that the more the color ring was filled the larger amount of time you would be training in that specific zone in that workout. Users could then select workouts based on how hard they wanted to work. Alongside the wheel a color playback screen was designed for the workouts whereby users could follow what color training zone they needed to be in and could see what color was coming up next.
Finally BLE connectivity was added to the application so that users could takeway their results from each workout and actually pair their phones with the bike. Each workout would then be displayed as a summary on their mobile devices and users could compare themselves against other competitiors in the worldwide workout leaderboards.
The ICG Training App has achieved just over 10,000 downloads in the first 6 months of sale with an average of 50,000 sessions per month.
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