Katie's Beauty was launched in 2013 by Katie Donald after previously working in salons and completing a teaching course. Katie decided to set up the business after having her second child and desired for a career that fit around her lifestyle and family offering services on an individual basis to clients in and around Peterborough. Owned, managed and operated by Katie, the salon based in Farcet aims to offer a personal, friendly service to clients without compromise. Mobile services are also offered with a mileage charge applicable.
Project Brief: To re-brand the company and come up with a new look and feel for the whole ident.
I was asked to come up with a design for a brand new logo, then produce marketing collateral and most importantly a brand new website for the newly launched beauty salon.
The brand always wanted to follow a personal touch with Katie, so work quickly started on a touch and feel around a signature font. The initials of KB were quite signficant with the approach and something Katie really wanted to use. We worked very closely on a color palette that she wanted to portray to her audience which stemed around a soft natural palette of creams, pinks and maeves.
The overall result was a new look that Katie was extremely pleased with, the brand ended up progressing out further to social engagements as well as to further marketing collateral.
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